Social influence

10.350.220.20^Social influence|110.90.220.20^Social influence

Social influence

Social influence is a major topic in social psychology and looks at how individual thoughts, actions and feelings are influenced by social groups. Learn more about various types of social influence including peer pressure, obedience, leadership, conformity and persuasion. http://psychology.about.com/od/socialinfluence/ Social influence is the change in behavior that one person causes in another, intentionally or unintentionally, as a result of the way the changed person perceives themselves in relationship to the influencer, other people and society in general. http://changingminds.org/explanations/theories/social_influence.htm RD Social influence occurs when one's emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. Internalization is when people accept a belief or behavior and agree both publicly and privately. https://en.wikipedia.org/wiki/Social_influence RD

Accepted