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Thesaurus of the Cognitive Psychology of Human Memory
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May 20, 2026
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| Id | http://data.loterre.fr/ark:/67375/P66-ZWH2JFBC-2
http://data.loterre.fr/ark:/67375/P66-ZWH2JFBC-2
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| Preferred Name | mere exposure effect |
| Definitions |
A memory phenomenon characterized by a preference for an unfamiliar stimulus as a result of a previous presentation of that stimulus, especially when the stimulus is presented in such a way that the subject may not be aware of it.
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| Type | http://www.w3.org/2004/02/skos/core#Concept |
All Properties
| definition | A memory phenomenon characterized by a preference for an unfamiliar stimulus as a result of a previous presentation of that stimulus, especially when the stimulus is presented in such a way that the subject may not be aware of it. |
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| prefLabel | mere exposure effect
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| bibliographicCitation | Zajonc, R. B. (2001). Mere exposure: A gateway to the subliminal. Current Directions in Psychological Science, 10(6), 224-228. https://doi.org/10.1111/1467-8721.00154
Bornstein, R. F., & Craver-Lemley, C. (2022). Mere exposure effect. In R. F. Pohl (Ed.), Cognitive illusions: Intriguing phenomena in thinking, judgment, and memory (pp. 241–258). Routledge. https://doi.org/10.4324/9781003154730-18
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| creator | Frank Arnould
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| created | December 4, 2017
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| modified | November 12, 2025
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