A theory of event-based prospective memory. "According to this theory, when forming an intention for an event-based task, people create an association between the target cue and the intended action. Later, when the target event occurs, an automatic associative-memory system triggers retrieval of the intended action and delivers it into awareness. This is an associative system that processes information specifically for the purpose of associative encoding and retrieval. Regardless of whether a person is thinking about the PM intention at the time that the target event occurs, if the cue is fully processed and the association between the cue and action is sufficiently strong, then the occurrence of the cue will reflexively trigger the retrieval of the intended action." (Einstein et McDaniel, 2005, p. 287).